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The 2025 CEW Beauty Awards - Amazon Beauty Most Loved Award

The Amazon "Most Loved" Award is back for 2025 – Cast Your Vote Today!

Two years ago, we proudly launched the Amazon "Most Loved" Award as an exciting addition to our long-established CEW Beauty Awards, which received thousands of consumer votes across the UK.

For 2025, we're thrilled to continue this tradition and celebrate the products that have captured the hearts of beauty lovers everywhere, in collaboration with Amazon Beauty. This year, we’re once again inviting members of CEW UK and consumers across the UK to vote for their favourite products from the shortlist of the Amazon Most Loved Award.

During April and early May, voters will have the chance to select their top picks from the year's standout beauty innovations, and winners will receive a curated selection of the top twenty products.

We’re excited to announce that the 2025 Amazon Most Loved Award is now open, and anyone can participate!

Voting closes on Friday 2nd May 2025 at 23:59

Create an account and vote

Note: If you have voted in our members vote and receive an "user already exists" message, please click "forgot password" to setup your account.

Terms & Conditions

To participate with a chance of winning a selection of products, enter for free and vote for your favourite in the Amazon Most Loved Award*. Ten lucky winners will each win a selection of the top twenty Most Loved products*.

This vote and the prize draw open on 7th April 2025 and close on 2nd May 2025. No purchase necessary, one entry per person. Geographical restrictions apply: United Kingdom including Northern Ireland only. Ten winners will be drawn at random from all submitted entries. Winners will be notified by their account email address by 28th June 2025 and will receive their prizes before 31st July 2025. Winners who do not respond within 72 hours will be voided, and a new winner selected.

Ten (10) bundles of randomly selected products from the Amazon Most Loved Award* shortlist are available. No cash alternative can be substituted. Details from all winners, including name, email, telephone number, and postal address, will be sent to Amazon Beauty to enable the dispatch of prizes.

Contest is held by, and copyright remains that of: CEW UK, Rankin House, 139-143 Bermondsey Street, London, SE1 3UW. For more information or for a full list of winners, contact hello@cewuk.co.uk.

*Most Loved – top products voted by consumers